This is what our target audience would look like. Around the age of 18-25 and lives in London.
He/she would dress straight forward, jeans and a top.
He/she enjoys going out on the weekends, clubbing and shopping with pocket money or money earned from a part-time job. He/she would shop in places like Burton, River island, H & M, and Topshop.
He/she would enjoy films like Snatch, Mean Girls and Mammi Mia.
They would also enjoy watching TV shows such as Friends, One tree hill, Scrubs, Hollyoaks and Eastenders. The main channels would be E4, Comedy central, channel 4 and BBC1.
The music they would listen to would be anything in the charts, with occasional indie music and dubstep.
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