Friday 25 June 2010

Horror film trailer analysis

Knocked up (2007)

At what point in the trailer are we told the name of the film? why is this?

We are not shown the title of the film until the end of the trailer, though we get a sense of what the film is about throughout the audience can roughly guess what the film title is. The film is a comedy and the title is a joke in itself, its light hearted.

Why are we told who is starring in the film?

We do not see any information about who stars in the film, but we do see "From the director of 40 year old virgin" which was a previously successful film, so this information is a selling point for the film.

How is this information given to us and why?
It is shown by being displayed in huge red writing over the screen which is used to shift from one scene to another.

What type of action from the film do we see?
Being a comedy, there is not much action, though we do see much disequilibrium mixed with equilibrium, this is done so it doesn't give much of the plot away, e.g we don't see how the problem is solved.

What clues does the music give us as to what type of film the trailer is advertising?
The first piece of music is very light, not droning, which shows the light hearted nature of the film, we also hear a clip of Frankie goes to Hollywood's "Relax" which gives a postmodern twist to the film, it is also a piece of music which everybody recognizes which can bring in audiences, after this, we also hear a piece of upbeat music with an acoustic guitar, this tells the audience that despite its depressing plot, the film has a happy nature. Towards the end, we hear a piece of reggae music, which is stereotypically linked to cannabis, which is a big part of the main character, Ben's life.

Does the trailer come with a voice over and if so, what can you tell about the voice being used?
The voice is deep but has a positive tone, it sounds exciting and persuasive.

Why do you think this voice was chosen? What effect does it have?
It has a positive effect which brings a sense of joy to the trailer.

How does the speed of what we see compare to watching a clip from a film? why is this?
The clips we see when actors are having an interview for example are normally a really intense clip of the film, although this helps advertise the film, it doesn't have as big effect than normal film trailers have. Because of the many clips contained in the trailer, it speeds up the pace of it so we see more of the film in a short space of time.

Does the speed alter through the trailer or does it stay the same?
It stays constant throughout the trailer, the scenes are long enough for the audience to understand the characters, but not long to make the trailer seem boring and roughly cut.

What information are we given about the film?
the audience can see the 2 main characters lives and how they come together, which is a good technique as it makes us want to find out more about the characters.

At what point in the trailer are we given this information?
Throughout the trailer, i think this is because its a comedy which contains little action.

What type of audience is the trailer aimed at? how can you tell?
i think this is aimed at a vast audience, ranging from teenagers, teenage couples through to the more older audience who have been through what the story is about.


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